Social Media Seminar in Thessaloniki:
From Scroll to Strategy
Social media is constantly changing. Platforms evolve, trends come and go, and new tools appear almost every day. But behind every successful digital presence, there’s something that never goes out of style: a solid strategy.
That’s exactly what we’re bringing back to YMCA Thessaloniki (ΧΑΝΘ) this October.
Continuing our annual educational collaboration, Disorder Digital Agency returns with the Social Media Seminar in Thessaloniki, starting on October 20, 2026.
Led by Anastasia Katzika, Founder & Creative Director of Disorder, the seminar brings real agency experience into the classroom, connecting marketing theory with the challenges businesses and professionals face every day.
From Theory to Practice
Digital marketing is about much more than creating content and publishing posts. It’s about understanding your audience, setting meaningful objectives, building a consistent brand presence and making informed decisions.
Throughout eight interactive sessions, participants will explore the essential elements of digital marketing, including:
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Social Media Marketing: Understanding Facebook, Instagram and the role of social platforms in business growth.
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Digital Strategy & Content Marketing: Customer journeys, buyer personas, marketing funnels and content planning.
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Digital Advertising: An introduction to Meta Ads and Google Ads.
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Copywriting: Creating messages that connect with the right audience.
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Visual Communication: Graphic design fundamentals and creative content development using Canva.
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Websites & E-commerce: Understanding the role of websites and online stores in a digital marketing strategy.
The goal? To move beyond simply using digital platforms and start understanding how to use them strategically.
Sharing What We Know
At Disorder, digital marketing is what we work on every day. From building brand identities and developing social media strategies to creating content and managing advertising campaigns, our work combines creativity with strategic thinking.
Through our ongoing collaboration with YMCA Thessaloniki, we have the opportunity to share that experience with business owners, marketing professionals and people looking to develop their skills or enter the digital marketing industry.
Because knowing how to post is one thing. Knowing why, when and what to communicate is another.
Seminar Details
Start date: October 20, 2026
Time: 6:00 PM
Duration: 8 sessions | 24 hours
Location: YMCA Thessaloniki (ΧΑΝΘ), Nik. Germanou 1, Thessaloniki
Instructor: Anastasia Katzika, Founder & Creative Director of Disorder Digital Agency
Ready to turn scrolling into strategy?
