Launch Strategy for New F&B Concepts That Start With Soul — And Scale With Strategy
Whether you're opening a restaurant, deli bar, wine spot or street food joint, the first 90 days can define your next 5 years.
We help you launch your F&B brand with clarity, identity, visibility, and real traction — from idea to first booking.
The Truth About Opening a New F&B Business
It’s not enough to have great food, a great space, or a great chef.
If people don’t understand what you are, what you stand for, and why they should care — it won’t stick.
We’ve worked with dozens of restaurants, cafés, bars and concept spaces across Greece, and one thing is clear:
You don’t need more noise. You need clear storytelling, solid visuals, and a smart launch plan.
What’s Included in a 360° Launch Strategy
Naming & Brand Positioning
From concept to identity: we help you name your brand, define its tone of voice, values and differentiation.
Visual Direction (Logo, Menu, Signage)
We collaborate with designers to deliver your visual language: logo, menus, print material, social media templates, even uniforms and packaging.
Content & Creative Assets
We plan your first 30 days of content: launch teasers, team videos, menu reveals, Reels, TikToks, food photography, and founder stories.
Influencer & Local Awareness Campaigns
We craft influencer collaborations and social activations (interviews, reviews, opening night experiences) with measurable buzz.
Paid Ads + Booking Funnel
We run ads on Meta, Google and TikTok designed to get attention, clicks, and bookings from the right people.
Press Outreach (Optional)
We prepare press kits and connect you with digital media, food blogs and local guides to create third-party credibility fast.
Who This Is For
This launch strategy is ideal for:
- New restaurants, bistros, delis or cafés
- Bars with a strong experiential element
- Ghost kitchens or delivery-first food concepts
- Wine & cocktail bars with identity
- Street food brands that want to stand out
If you already have a name or branding but no audience, we can pick up from there.
Recent Launches We’ve Been Part Of
Remvi
Brand reactivation with ads, creative, events, storytelling
Mia Feta
Eshop + physical store content & influencer launch
Ghosting Beer for Krokodilos Bar
Product concept, design & positioning
Cube Coffee (Rotonda relaunch)
Announcement campaign with cinematic elements
Romantzo 3-Year Campaign
Event identity, teasers, influencer interviews
Explore more in our Projects archive.
Your launch should feel like a moment — not an accident
You’ve put everything into your space.
Don’t leave the first impression to chance.
Let’s turn your opening into a reveal.
Planning to open a new F&B concept?
Let’s build something worth remembering — from the very beginning.
Book your discovery call or get to know our process.
