Musuda is a modern pet shop with heart — and we were brought in from the very beginning. Our work included naming the brand, crafting its tagline, and designing a visual identity that would strike a balance between warmth, trust, and personality. The challenge was to avoid clichés and find a tone that pet owners could connect with instantly. The result feels approachable and grounded, like a brand that’s always been around — even though it’s just getting started.