Most restaurant owners in Greece know they should be advertising, but few understand how to do it effectively. While Instagram and TikTok often get the spotlight, Google Ads remain the most direct route to bookings, phone calls and foot traffic, especially for local restaurants and hospitality brands. Here’s how we make them work at Disorder — and why they’re not as expensive or complicated as you might think.
Why Google Ads Matter for Restaurants in Greece
Your potential customers aren’t scrolling for your name — they’re searching for exactly what they want. Phrases like “restaurant near me”, “fish tavern in Thessaloniki”, “brunch Kalamaria”, or “xxx restaurant phone number” represent real intent. If your restaurant doesn’t appear in those searches, you’re not even part of the conversation.
Google Ads allow you to show up at the exact moment someone is actively looking for food, which makes them one of the most efficient advertising tools available for restaurants in Greece.
The Most Effective Ad Types for Restaurants
Google Search Ads appear when users search specific keywords such as “best pasta Thessaloniki” and include direct features like click-to-call buttons, directions and customer reviews.
Google Maps Ads boost your visibility in Maps results, especially for tourists and people searching nearby.
Google Display Ads for retargeting remind visitors who have already viewed your website or menu to return and make a booking.
Branded Keyword Campaigns protect your restaurant’s name from competitors who might bid on your brand terms, such as “Mia Feta Bar”.
What You Can Track — And Why It Matters
With a well-structured Google Ads campaign, you can measure actual outcomes that matter to your business, including:
phone calls directly from ads, direction requests, table booking clicks, menu views, store visits through location tracking and overall return on ad spend (ROAS).
At Disorder, we don’t just run ads. We build performance-driven campaigns that track what happens after the click, connecting your spend to real bookings and measurable results.
Common Mistakes to Avoid
Many restaurants waste their budgets by bidding on the wrong keywords — either too broad or too competitive. Others send users to their Instagram profile instead of a proper menu or reservation page. Some fail to install call tracking or connect their Google My Business account, missing valuable data. And quite often, money is spent too quickly without a clear funnel or conversion strategy.
Conclusion
If you want bookings, not just likes, the right Google Ads setup can deliver measurable growth. See how we grow restaurants like yours.
Book a one-on-one ads consultation and let’s talk performance.
