For the opening of PUKKA’s first standalone store, we created a teaser campaign around the phrase “PU?”, playing on the brand’s name and the Greek word “πού” (where?). The goal was to spark curiosity and start a guessing game about the store’s location. The campaign included a fully handmade teaser video — created without a videographer — and a series of posters that were photographed and placed in various spots around the city. It was a simple idea, executed with care and intention, and one we’re especially proud of.