For the launch of a new yogurt range by Kourellas, we developed and executed a conceptual photoshoot designed for use across the brand’s social media and B2B sales materials. The challenge was to capture the freshness and texture of fruit yogurts without falling into overly playful or childish aesthetics. We handled the art direction, styling, and moodboarding in-house, and collaborated closely with photographer Nikos Paschalis to bring the concept to life. The result is a clean, colorful image series that balances appetite appeal with modern simplicity — adaptable across both digital and professional touchpoints.