For Cube Coffee, we organized and directed a full-scale lifestyle photoshoot tailored to the brand’s fresh and inviting personality. From concept and moodboarding to casting, styling, and prop creation, every detail was designed to reflect the essence of Cube — quality coffee, honest food, and an atmosphere people return to. The content was produced for use across social media, aiming to feel both polished and spontaneous. What you see is the outcome of that shoot — a curated but natural look into the everyday world of Cube.